Meddy
Project Overview
I led a holistic brand and product design project for Meddy. In this process, I developed the brand's visual identity, creating the logo and brand guide. Then, I focused on designing a mobile application to support users' mental health journeys.
Role
Brand Identity Designer
UI/UX Designer
Product Strategist
Endustry
Logistics & SCM
About the Brand
Meddy is an app offering lifelong mental health support for everyone. It provides meditation, mindfulness tools, coaching, and therapy services. Its four core values are: member focus, innovation, honesty, and responsibility.
How I Added Value
I transformed complex mental health services into a simple, appealing app. I designed an intuitive interface that increases user engagement. I encouraged long-term use by applying behavioral psychology principles.